The Seller Experience

Raquel creates a modern and unique sales and marketing strategy for every property she sells. Thinking through the mind of the buyer, she builds a theme that dictates everything from content, photography, videos, and ads. Her outreach strategy blends tasteful, eye-catching designs, including stunning video & photography, targeted Facebook and Instagram advertising, email marketing, content marketing, and personalized 1-to-1 outreach.

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DESIGN MATTERS
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VISUALS ARE KEY
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SOCIAL MEDIA MARKETING
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VIDEO MARKETING

DESIGN MATTERS

Your listing gets a personally designed webpage built around it, not a generic template. Large scale architectural photography, floor plans, 3D tours, drone footage and custom video that tells the story of your home all live in one place. This gives buyers everything they need to fall in love with your property before they ever schedule a showing.

From there it is easy to share across every major online platform, which means your property reaches the right people quickly and in the best possible light.

VISUALS ARE KEY

Great photography does a lot of the heavy lifting in this market, and every listing I take on gets the full picture. Professional high definition photography is always part of the process, and when the home calls for it, drone and twilight photography come into play as well.

Some properties have a scale or a setting that only an aerial shot can capture. Others come alive in that last hour of light. When those moments exist, I make sure we get them.

SOCIAL MEDIA MARKETING

I have spent years building a social media presence that goes well beyond follower counts. Through targeted social media campaigns, your listing reaches thousands of people locally and around the world.

And because former clients, investors, fellow Realtors, and locals have been part of that social presence, your home lands in front of people who are already interested the moment it hits the market.

VIDEO MARKETING

Video is one of the most genuine ways to show a home and the life that comes with it. The videos I create are not just walkthroughs. They are crafted to tell a story, to capture the light, the space, the feeling of what it is like to actually live there.

Property tours, 3D walkthroughs, and community spotlights all come together to give buyers a genuine picture of the home and the neighborhood. For someone looking at Rancho Santa Fe from across the country or across the world, this is often how they fall in love with a property long before they book a flight.

RAQUEL BENGUIAT

LUXURY REAL ESTATE AGENT

My goal is to create an experience that invites and encourages curiosity. To reach as many buyers as possible through the latest in luxury home marketing.

Raquel Benguiat

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Targeted Marketing and Outreach

Every home has its own story and no two properties are the same. The way I market your home reflects that. I have a deep network of clients, fellow Realtors, and buyers who are actively engaged in the Rancho Santa Fe market, and I use that network with intention.

My marketing can include a beautifully designed targeted mailer, the featured home on my monthly Rancho Santa Fe Market Report $5M+, take-home brochure catalogs, a targeted email newsletter campaign, and sometimes the most effective route is a personal call to someone I already know is looking. I take the time to figure out what makes sense for your specific property, and I put real care into every piece that goes out representing it.

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Rooted Here, Focused on You

I have spent over 15 years focused on this market, and the majority of that time has been spent living and working right here in Rancho Santa Fe. That depth of experience means I understand this market in a way that goes well beyond the numbers. I know what buyers are weighing at every price point, what it takes to position a luxury home so the right people take notice, and what my clients need to feel confident and cared for through every part of the process.

My clients come to me because they want someone they can trust, and that is something I work to earn every step of the way. Partnered with Douglas Elliman, I bring both the local knowledge and the resources to make sure your home is represented at the highest level.

Testimonials

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  • We knew we wanted to move to Rancho Santa Fe but had no idea who to hire for the job. My husband is very skeptical when meeting salespeople, so I knew I had to get it right the first time. I followed a few Instagram accounts of realtors in the area and always found myself coming back to Raquel. I liked that she lived in RSF and has excellent taste. We gave her a call, met at her office the next day. She is well connected in the community and was ready with homes to view the next day. She thawed my husband’s steely attitude by the time the first showing was over. Excellence in attention and service! So glad we found her.
    — Seller
  • Raquel was a tremendous asset in selling our home. Her thoughtful approach and marketing helped us to not only sell our house quickly but also to get several offers. She never missed a showing insisting she could show potential buyers the property best. We worked with Raquel in both selling our home and buying our new home, all within the same month. She never let the pressure get to her even when things got tough. She was helpful, compassionate and always kept us up to date on what was going on. I would be happy to work with Raquel again anytime and highly recommend her.
    — Seller
  • Raquel is kind, intelligent, and real. Most importantly, she makes you feel like you’re her first priority. She showed me a few properties in Rancho Santa Fe and we actually decided on a property, went into escrow but due to seller issues, we are back on the hunt! She has been so patient in this entire process and we really appreciate all her hard work. Thanks again for everything, Raquel!
    — Client
  • Raquel is easy to reach, has high-end communication skills, and seems to always get a great result. Whether I am buying or selling, I know I have the best representation. I witnessed Raquel go above and beyond her duties to make sure I was protected. She thought of many details that an experienced real estate client, like myself, wouldn’t know nor remember. She is the best.
    — Seller
  • It was a pleasure to work with Raquel. She is very responsive and determined to help you find the right home. She looks out for her clients and will go far beyond what you would ever expect to achieve in a realtor.
    — Seller
  • I absolutely recommend Raquel as she was a pleasure to work with. Super responsive and always available to answer my many questions. We definitely plan on working with her again in the future.
    — Seller
  • Amazing agent and person! You'll love working with Raquel. She has your interest at heart, always.
    — Seller
  • After considering many choices, we are grateful we chose Raquel Benguiat of Douglas Elliman to represent the sale of our home in The Covenant. Raquel lived up to her reputation for being dedicated and hardworking, but it was her attention to detail and warm personality that made our experience so enjoyable. She worked in harmony with buyers and their agents, ensuring everyone felt listened to and at ease. Raquel's local relationships proved highly beneficial to getting buyers interested, and her excellent support team was key to the smooth sale of our home. We highly recommend Raquel to anyone needing Real Estate representation in Rancho Santa Fe.
    — Seller

Work With Raquel

Let's Connect

Follow Raquel on Instagram

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RAQUEL BENGUIAT

Phone

(619) 564-0759

Email

[email protected]

Address

16921 Via De Santa Fe Ste B Rancho Santa Fe, CA 92067 Douglas Elliman of California, Inc. | CA DRE# 01947727 CA DRE# 02011666

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