Raquel creates a modern and unique sales and marketing strategy for every property she sells. Thinking through the mind of the buyer, she builds a theme that dictates everything from content, photography, videos, and ads. Her outreach strategy blends tasteful, eye-catching designs, including stunning video & photography, targeted Facebook and Instagram advertising, email marketing, content marketing, and personalized 1-to-1 outreach.
Listings are showcased on a tastefully designed webpage that features your home in a way that makes it stand out from the crowd. This allows us to capture potential buyer interest and easily share your listing details across multiple online platforms. We present your property using large-scale professional photos and adding highlights such as floor plans, 3-D tours, and custom videos.
In addition to professional, high-definition photos, both drone and twilight photography will be used when appropriate. These visuals help capture your home's best features and showcase it in all of its elegance.
Advertising your home on Facebook and Instagram allows you to reach thousands of people locally and worldwide, quickly and effectively.
Raquel has built an extensive following of prospective buyers through targeted campaigns. She also has former clients, investors, Realtors®, and locals who follow and engage with her on social media and are ready to view your home the moment it hits the market.
An expansive network of clients, realtors, and potential buyers will receive visually appealing and relevant marketing about your listing. Email marketing is up to 40 times more effective than social media.
Videos range from home property tours, 3-D tours, to community spotlights, and more! They help share what makes your home and our neighborhood most special directly with potential buyers. We use the latest in technology to provide those out-of-state or international buyers with the opportunity to tour your home from anywhere in the world.
"We have an exceptional home that took years to build, a dream come true. The entire property was designed by an internationally recognized architect and made with materials sourced worldwide. We knew we needed to find representation that understood and appreciated our property's uniqueness, as well as someone we could trust with the keys. We met Raquel and instantly knew she was the one. She represented our home with professionalism and class and sold it with multiple offers."
Discover the Possibilities with an Industry Expert who Calls Rancho Santa Fe, Home. Looking to purchase or sell an idyllic property in one of the country’s most coveted locales? Work with local expert, Raquel Benguiat, for a personalized experience, exceptional service, and the most comprehensive expertise in Rancho Santa Fe real estate. It begins with a conversation — Let’s connect.Let's Connect