"My goal is to create an experience that invites and encourages curiosity. To reach as many buyers as possible through the latest in luxury home marketing."
- RAQUEL BENGUIAT
Raquel creates a modern and unique sales and marketing strategy for every property she sells. Thinking through the mind of the buyer, she builds a theme that dictates everything from content, photography, videos, and ads. Her outreach strategy blends tasteful, eye-catching designs, including stunning video & photography, targeted Facebook and Instagram advertising, email marketing, content marketing, and personalized 1-to-1 outreach.
- RAQUEL BENGUIAT
STUNNING WEBSITES Listings are showcased on a tastefully designed webpage that features your home in a way that makes it stand out from the crowd. This allows us to capture potential buyer interest and easily share your listing details across multiple online platforms. We present your property using large-scale professional photos and adding highlights such as floor plans, 3D tours, and custom videos.
PROFESSIONAL PHOTOGRAPHY In addition to professional, high-definition photos, both drone and twilight photography will be used when appropriate. These visuals help capture your home's best features and showcase it in all of its elegance.
20,000+ FOLLOWERS STRONG Directed Facebook and Instagram marketing allows you to reach thousands of people locally and worldwide, quickly and effectively. Raquel has built an extensive following of prospective buyers through targeted campaigns. She also has former clients, investors, Realtors®, and locals who follow and engage with her on social media and are ready to view your home the moment it hits the market.
MARKETING THAT MAKES AN IMPRESSION An expansive network of clients, realtors, and potential buyers will receive visually appealing and relevant email marketing, content marketing, direct mail and personalized 1-to-1 outreach about your listing. With a proficiency for navigating the worlds of social media and online marketing, Raquel stays on the cutting-edge of technology ensuring her clients’ listings receive the most targeted visibility.
SHOW THEM Videos ranging from home property tours, 3D tours, community spotlights, and more! These visuals help share what makes your home and our neighborhood most special directly with potential buyers. We use the latest in technology to provide those out-of-state or international buyers with the opportunity to tour your home from anywhere in the world.
"We have an exceptional home that took years to build, a dream come true. The entire property was designed by an internationally recognized architect and made with materials sourced worldwide. We knew we needed to find representation that understood and appreciated our property's uniqueness, as well as someone we could trust with the keys. We met Raquel and instantly knew she was the one. She represented our home with professionalism and class and sold it with multiple offers."
Raquel's 15+ years of industry experience have contributed to her strong skillet for facilitating real estate transactions. With a concentrated focus on Rancho Santa Fe, she has developed comprehensive knowledge in a most exclusive market. As a local Rancho Santa Fe resident with granular insight into each unique neighborhood, she has earned the absolute trust of her clientele and can help them to make the most informed decisions. You can rely on Raquel Benguiat and the resources of Douglas Elliman to ensure you get the most out of your luxury investment.
Discover the Possibilities with an Industry Expert who Calls Rancho Santa Fe, Home. Looking to purchase or sell an idyllic property in one of the country’s most coveted locales? Work with Raquel Benguiat, for a personalized experience, exceptional service, and the most comprehensive expertise in Rancho Santa Fe real estate. It begins with a conversation — Let’s connect.